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Making money online is much easier than you think and if all the methods you chose to do a virtual course, be patient, only that you need. Of course, you also have to know what you should do and how to do it, and that creating an equal virtual course can bring you some headaches and some difficulties.

Technology has allowed millions of entrepreneurs around the world to develop new forms of online business and one of them is the creation of virtual courses, audiovisual materials that are sold and distributed on the Internet.

However, some people lose the opportunity to undertake and enjoy the advantages of their own business for fear of having to invest a lot of money, when the reality is completely different.

Yes, today you have platforms and tools on the web with which you can create your own virtual course, spread it and market it without investing money (or spending almost nothing) and this is what we will teach you today.

We have come to put an end to this myth that to start a business you need to have a lot of money once and for all. And for that, we’ll explain you step by step so you can learn to create an online course yourself.

Prepared? Let’s start!

10 steps to create a virtual course today

1. Think about what you can teachvirtual course

The first thing you must do to create your first online course is to choose the theme. This first step will be the one that will guide you during all your planning. To begin, it is recommended that you take the necessary time and think about what you are good at, what you know how to do and what you like to do.

A good idea is to analyze your strengths and think about the compliments you receive from other people. For example, if you feel that you are very good at cooking and many people have praised your recipes, how about creating an online cooking course? You could teach basic notions of culinary, healthy recipes, Thai or Mediterranean cuisine.

The options are endless!

With this in mind, you can make a list and go adding or discarding topics until you find the right one. It is important that you choose a topic that really impassions you, with which you feel comfortable and, obviously, that you master to the fullest.

If you are a little hesitant about the issues, do not worry, you can leave two or three options and continue with the next step.

2. Investigate the marketvirtual course

Once the list is prepared with the possible niches of activities and topics for your online course, it is time to investigate and see which of the ideas have more demand, that is, which option is more profitable.

Investigate the market is essential before creating distance courses or any type of digital product because it is useless to create an excellent material if nobody is going to want to buy it because they do not need it, right? So:

  • Do not limit yourself to what you think can be profitable, do surveys with the people you know and ask for what topics of online courses they would be interested and willing to pay.
  • You can also participate in online forums or research on social networks such as Twitter, which are the wishes of consumers.
  • You can use SEMRush, Keywordtool.io or Google Keyword Planner to see which keywords of your niche are most wanted.
  • Another option is to use Google Trends and discover how the theme has evolved over the years and how much demand it is.

3. Define your ideal clientvirtual course

It’s time to understand who is the ideal customer to buy your course, that is, your buyer persona. Having this well defined will help you to know what specific problems you should solve and, thus, create the best possible content.

Your buyer personas is a semi-fictional character that represents the ideal client for your business, based on the analysis of actual clients of the market you plan to address.

To prepare the profile of your buyer you need to have demographic, behavioral, professional and personal objectives, interests, among others, of your market niche, as well as the problems they face and how your course could help them solve them.

Once you have collected all this information, you can create a profile of what your buyer would be (or also known as an avatar). This profile will guide you during all the production, creation and promotion of your online course, since it will be the one that will help you to carry out much more precise and exact actions for the audience you are dealing with. Continue reading- How to turn your blog into a profitable business

4. Plan your coursevirtual course

To make money creating a virtual course is essential that in your entrepreneurial mind the organization reigns. Before carrying out your project you must be clear:

  • The objectives of the virtual course.
  • The deadlines to develop each activity.
  • Who will help you?
  • Where will you record the lessons or the locations to record the classes?

5. Create your scriptvirtual course

It is important that before recording your classes you have a well-structured script, with this you will avoid improvising and offering a much richer and more professional content to your clients. The good news is that to create a script it is not necessary to hire a scriptwriter or expert on the subject. You can do it yourself!

The script is a kind of draft of what your product will be, it can be divided into different modules and classes.

To start writing your script it is advisable to use a program such as Microsoft Word or Google Docs in which you can write all the ideas that you can think of. It’s time to brainstorm, be creative and start shaping your virtual course.

You can guide yourself or look for references of other courses (even if they have nothing to do with your subject) and so little by little you will have a well-defined structure.

During the creation of the script and distribution of the content, it is also opportune to think whether there will be discussion photos and proofs or not.

Some tips to create your script are:

  • Start the video by presenting your solution, it must be a short phrase that manages to catch the attention of the viewer. It’s your chance to break the physical barrier and get the student hooked.
  • Do not be bored during the speech, avoid using technical language and far-fetched words. Be natural and authentic.
  • Let your students know you, it is not wrong to tell some personal experience or anecdote associated with the subject of the course. Also, this is a good technique to connect emotionally with them.
  • Divide the content into sections or modules.
  • Take into account that the script will be your guide during the recording. But do not limit yourself either! You can improvise, this will give a much fresher and more natural air to your classes.
  • Invite the viewer to the action. Each class must have a purpose. Do not forget this!
  • Once the script is finished, review it by reading it out loud. This will help you detect errors, phrases that sound strange or out of context.
  • Ask a family member or friend to read the script and give you their opinion, you never know where a big idea can come from.

Now with the script in hand, it ‘s time to take the next step!

6. Obtain the necessary equipment

One of the reasons why a virtual course is a great alternative for those entrepreneurs who do not have much budget is because they can record their classes themselves without having to invest in the rent of a professional studio, pay fees to audiovisual producers or video makers.

However, it is important that you obtain the necessary equipment to ensure that the material is of quality and professional appearance.

The necessary equipment to create a virtual course is:


The first thing you need is a suitable scenario to record your classes, this should be a quiet place, without noise or interruptions that may affect the quality of the video (people crossed, traffic noise or construction).

Keep in mind that the stage does not have to be something shocking, it must be discreet enough not to attract the attention of the viewer, but so attractive as to feed the quality of the material.

This place can be some area of a park in which people do not pass, a classroom of some institute or even your own room.

Cameravirtual course

Using a quality camera is what will allow you to capture a high-resolution image and give that professional touch to your virtual course. Do not panic! The best camera is not always the most expensive; in the market, you can get cameras at a great price with which you can make videos in indoor or outdoor scenes of very good quality.

If you definitely do not have the possibility to invest in a camera, ask your friends or acquaintances who would be willing to lend you one. Another option is to record with the camera of a mobile phone, the most modern Smartphones already manage to capture images in high definition that combined with good lighting can give you excellent results.

Microphonevirtual course

It is useless a video of very good quality if the audio cannot be heard well and hinders the viewer’s understanding. To solve this problem you must purchase a lapel microphone, which you can put on your neck while you record and connect it to the camera or mobile phone using an adapter.


Having the right lighting is what will help you get clear images. In the case of the recordings, the more light you have, the better quality and sharpness in the video you will have.

Some lighting equipment can be expensive. However, to record your virtual course you do not need to get entangled with thousands of lamps and lighting boxes, you only need an LED illuminator for studio recordings.

And if you do not want to spend anything at all, you can opt for natural light.

7. Record the video classesvirtual course

Once prepared the script and acquired all the technical tools to record is time to get down to work. At this stage of production, a pair of extra hands would come in handy especially when focusing the camera, checking the scenes, etc.

I recommend you take note of these tips that could be very useful when recording your video classes:

Lose the fear of the cameras. A recommendation that could help you lose stage fright and gain ease in front of the cameras is to practice the script again and again in front of a mirror as if you were recording.

Avoid looking shy or insecure. It is essential to demonstrate familiarity and mastery of the subject so … Make sure you study and read well before you take action!

Do not gesticulate too much or make sudden movements that can distract the student.

Wear comfortable and neutral clothes.

Try using a neutral accent.

Avoid the words or expressions of your locality (remember that this material will be distributed internationally).

Warm up the voice before starting to record.

8. Edit your videos

Once all the classes are recorded, it is time to edit each video and include the necessary assets to add even more value and make it fun. During this stage of production, the ideal would be to have the support of an editor or someone who has knowledge in the video editing.

If you do not have much budget for this, you can hire the services of a freelance professional, since their fees will surely be much cheaper than those of a large publishing company.

If your budget does not allow you to contract, on the Internet you can find several options of programs and tutorials with which you can edit your own videos and give them the final touch.

In this case, it is best to try several tools, the idea is to use one with which you feel most comfortable. On YouTube, you can find millions of tutorials with which you will surely end up editing as a professional.

Of course, do not despair! Editing is something that requires time and patience.

Some programs recommended for beginners are Windows Movie Maker or iMovie. You can also use Sony Vegas or Premiere, they offer free versions with very good features and editing options.

9. Store your video classes on a platformvirtual course

Once your course is ready, it is time to show it to the world and start billing. It does not help to have a material of very good quality if the student is obliged to see it on a platform of low quality and with few options for interactivity.

The choice of a platform with an optimal learning environment is essential to guarantee the success of your course. The idea is to offer options and functionalities in which you can interact with your students, which is easy to navigate, has a good design, etc.

A highly recommended option is Hotmart, an e-learning platform in which in addition to storing your online course and having your own video player, you can develop other strategies to boost sales of your product, such as an affiliate program.

10. Spread your product

Online marketing cannot be missing when it comes to making money creating a virtual course. In the digital world, what is not seen, is not bought; that’s why it’s essential that from the beginning you organize an online marketing strategy that helps you spread your product and get many customers.

For this, you can rely on the following strategies:

Content Marketing

Content marketing is one of the most important strategies to disseminate an online course or any other type of information. It consists of generating value for people and conquering their trust through relevant and valuable content in order to attract potential customers and generate business opportunities.

Some ways to develop content marketing to promote your distance courses are: write educational posts on your blog, offer ebooks, tutorials or infographics, send newsletters, record videos with rich content and publish them on your YouTube channel, among other ideas.


Working with SEO is what will allow you to improve the positioning of your website or blog in search tools (Google, Yahoo or Bing) organically.

There are many factors that will allow you to improve the ranking of your content and the visibility of your online course on the Internet. Some of them are:

The quality of the text of your pages (value of the information, writing, scannability, etc.)

The use of keywords.

The design

The navigability.

The quality of videos and images.

Paid advertising

Paid advertising is another technique that does not fail when promoting a virtual course or any other type of info products. If you have a little budget, you can pay to appear in the search engines, advertiser sites, and social networks.

Advertising should always be attractive to be effective, so be sure to include good images and texts that engage and arouse curiosity in your audience. These ads can be used to direct the public to your website, blog, social networks or directly to the sales page where you will offer the course.

E-mail marketing

E-mail marketing or email marketing is a strategy that you can use to promote your product in a much more direct and personal way. To carry it out, you need a tool for triggering mails that is integrated with the platform chosen to host your course.

This digital marketing strategy is ideal to add value to your potential customers, strengthen the link, prepare them for purchase, nourish your audience with other content and, of course, offer your product!


If you have the skills to teach and extensive knowledge about a specific topic, we encourage you to take into account all the tips mentioned in this post and start today to create your virtual course.

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