Don’t Make These Marketing Mistakes to Your Membership Base
Business employees often have many different roles within an organisation, and when working in a high-pressured office, keeping on top of those different roles can be challenging. If you feel you are juggling different responsibilities and not necessarily giving any of them the attention they need, then recognising these common marketing mistakes could help put you back in control.
All businesses want to grab their customers’ attention, and using social media to promote their business and services is a great way to do this. Twitter and Instagram are particularly useful and offer companies the opportunity to interact directly with customers. Using hashtags is a clever tool to position yourself within a certain sector and be seen, but beware of going hashtag crazy, as this can make your message look cluttered and difficult to read and even like it’s spam.
Be Professional and Friendly
There has been a lot of negative publicity around the use of social media and concerns over its lack of responsibility. Being professional in your responses, especially online, is essential, but try not to be too robotic. Showing your company has a personality by engaging with people in a friendly way can be the reason they choose you instead of one of your competitors.
Analysing data is an easy job to put off. It is time-consuming and can be mundane, but it can provide invaluable information that you can use in the future, so crunching the numbers regularly is definitely a worthwhile exercise! Companies such as https://www.ofec.co.uk/web-and-software-development-services/membership-management-systems.aspx offer membership management software and can advise you on the right system for your business.
Website Contact Forms
Using ‘contact us’ forms on websites is a great way to add to your existing database and respond to new enquiries. However, be careful what information you ask for, as visitors to your website will be put off if they have to spend too long completing the form. To ensure they don’t exit the page without completing or submitting their details, it is recommended no more than four fields should be included. Once you have the contact information, you can then offer incentives for more detailed information.
Remember to always keep your website up to date and correct any errors and remove out-of-date promotions as soon as you can.